At the Winter Fancy Food show in January 2013 Sanders debuted their newly updated Boulevard Collection. The new boxes come in 3 colors; charcoal, light blue and keeping with the Sanders tradition, a rich burgundy. The embossed background of the entire box is a design incorporating the historic Sanders family crest. Also, on the front of every box is another historical Sanders influence. In the early 1900’s Sanders introduced their iconic image of an aristocratic couple about town in a horse drawn carriage. This historic image was used by Sanders for decades. Graphic Designer, Angi Pyle, said “The look of the new packaging reflects the chocolates hand selected for the new collection. It is modern, sleek and stylish. We were successful in creating an elegant box that will have national retail opportunities.”
Not only has the packaging been redesigned, but the flavors and assortments have been updated to reflect new trends and include their most luxurious pieces. Six Assortments (Luxe milk and dark, premium dark, classic milk, deluxe nut, creme truffle, majestic mint) as well as eleven straight flavors (pecan titans, milk cherry cordials, dark cherry cordials, cashew titans, dark sea salt caramels, milk sea salt caramels, english toffee, milk mint meltaways, dark mint meltaways, milk honey comb chips, dark honey comb chips) make up The Boulevard Collection.